Nothing she builds feels imported.

She was a producer first. She still is.

For nine years she produced films in Beirut, raising the funding, assembling the talent and taking films from development to completion, with works recognised at Locarno, Cannes and Raindance. Since 2015 she has brought the same discipline to destinations and brands in Saudi Arabia.

The job never changed. Start with an idea no one else has seen, and deliver something people remember.

Aman arrived in Saudi Arabia already fluent.

Aman enters every country on its own terms, rooted in the place. For the Kingdom, she built the ground it stands on: the research and history behind the brand's presence here, a Saudi lexicon for naming its properties, and the way Aman should carry itself in Saudi Arabia as it does everywhere else in the world.

How the Kingdom reads on the world's shelves.

She led the cultural narrative work on Maison Assouline's titles on Saudi Arabia: the books that introduce the Kingdom's places, craft and history to international readers.

The investment nobody had made.

In AlUla she created a heritage-hospitality proposition, restoring heritage homes into design-led places to stay, and secured the first private investment there.

From Beirut film sets to Royal Court protocol to FIFA delegations, she has worked at the top of both tables.

Group Executive, Destination Development & Strategic Partnerships

Panther Holdings

Head of the Tourism Committee

Saudi-Vietnamese Business Council